ALFMIX OY (Ltd.) is a marketing organization that distributes fast moving consumer goods in the Finnish market. Its key functions are marketing, distributing and importing of branded goods. Its core competence is in marketing of delicacy items.

The company was established in 1979 and is still owned by the same family. Both owners are active in daily operations.

Alfmix represents several internationally known brands in Finland. Besides promoting the well known existing brands, it has also the capability to adapt products to suit the needs of the Finnish consumers. Alfmix has, for instance, made Nordic licensing agreements with selected franchisers.

The organization carries all tasks from marketing, key account and field sales to finance and logistics. The headquarters and warehouse are located in Northern part of Helsinki with good connections to the main customers’ depots and to the main ports. The sales organization covers geographically the whole nation of Finland.

Alfmix has long-lasting relations with all trade groups and chains across all distribution channels selling the types of products Alfmix distributes. The customer base includes, for instance, grocery stores, gas stations, kiosks, horeca and cash & carries. Alfmix also does business with the duty free customers in the Baltic Sea region.